Saturday 21 November 2015

Applying 3D Animation In New Orleans Marketing Campaigns

By Marci Nielsen


Today, the marketing scene is quickly embracing 3D animation in most campaigns globally. People always love to be entertained by animated videos and funny caricatures that bring to life advertising campaigns. It allows easy and simplistic demonstration of goods and services. It is sometimes so real that its creativeness is astounding. These videos capture the attention of viewers and audiences, passing on information while maintaining a fun atmosphere. 3D animation in New Orleans has gained momentum especially in running successful marketing promotions that retain their relevance over a long period while maintaining effectiveness.

It comes as no surprise that most individuals like watching promotional videos rather than reading boring reports. Today, most of people are always busy with conflicting and tight schedules thus do not like the bore of slow promotional pitches. It is thus a necessity to come up with alternative material as well as form of presentation to achieve the same effect. Otherwise, you lose the attention of target audience.

The creation of compelling visual imagery is a great way of ensuring that the massage is passed to intended recipients effectively. In addition, the 3D video can capture the best features and all useful applications of the product. All this while engaging and entertaining the target audience. Some of the effective campaigns today include television, email, websites and boardroom presentations.

Television marketing using 3D video animation is becoming a huge phenomenon. This software has swept across the promotional scene revolutionizing advertisements. This is further promoted by the growing use of 3D and high definition television making the adverts fun and memorable. These messages soon become part of office talk. Most campaigns aim for this reaction.

Websites use animation to attract and retain online surfers to their web page. They form an interactive platform that confronts the sophistication of computer games as well as their detail. This creates a fun site that disseminates credible information. Features like talking cat, dashing dog, clickable door and the blobbing face make the site interesting to keep surfers glued to the site. More time spent on the page increases the chances of buying the products advertised.

It is a great way to make boardroom presentations and make your point quickly. This saves the client time of perusing through notes and datasheets. With this sort of simulation, it is easy to present the whole project visually without the trouble of setting up the real thing. It provides instant demonstration capabilities in a simplistic way. It is a great way of demonstrating architectural designs and complex systems.

These videos can also be useful in email marketing. They help direct attention towards key message points and comprehension of the message without further explanation. The biggest factor here is whether the intended recipient has compatible device software with all capabilities of receiving video files. Also, check to see if the file size of the media as well as demography of the client.

3D and CAD technologies are an untapped data resource for marketing communications. This form of animation and rendering is great since it allows the use of existing models to market products for corporate videos, television displays, websites and product sell sheets. It is also cost efficient.




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