Monday, 15 April 2019

How Your Subconscious Mind Rules Your Behavior

By Maria Fox


While applied and behavioral psychology has proven that behavior can be based on environment and other factors, there is now a new book which indicates various behaviors can also be based on the subconscious. The book, Subliminal: how your subconscious mind rules your behavior by Leonard Mlodinow draws on past work as an author, theoretical physicist and scientist to explain how and why this is the case.

Known as a self-help author, theoretical physicist and recognized for groundbreaking discoveries, Mlodinow has a passion for making science and scientific fast interesting and available to society at large. In addition to being a student at University of California Berkeley, the author was also on the faculty at the California Institute of Technology. Leonard has released five books which have been on the New York best sellers list, two of which were co-authored with Deepak Chopra and Stephen Hawking.

In addition to these publications, the author's work can also be found in a number of periodicals, newspapers, journals and webzines. Mlodinow has also lectured at universities and other locations around the world. More recently, Mlodinow has appeared on several talk shows on cable, radio, satellite and television including an appearance on ABC's Nightline in which the physicist debated spiritual guru Deepak Chopra.

A child of Holocaust survivors, including a mother whom was housed in a labor camp and a father whom was imprisoned in a concentration camp, life has not always been easy for the author. While Mlodinow's parents never knew one another until after the Holocaust, the two met in Brooklyn, New York in 1948, after which the couple were married, then had Leonard in 1954.

Initially having attended Brandeis University in Massachusetts, Leonard dropped out of college in 1972. Upon doing so, Mlodinow traveled to Israel on a work kibbutz. At which time, the young worker and student fell in love with physics. A love which most likely came to pass after having read several books by infamous author and physicist Richard Feyman. For, Feyman's books were the only books in the kibbutz library which were written in the English language.

Later, Leonard returned to Brandeis adding physics to what was already a double major in math and chemistry. Finally graduating in 1976, Mlodinow went on to acquire a Ph. D in theoretical physics from the University of California Berkeley. The doctoral thesis which Leonard presented included work with Nikos Papanicolaou on developing a new method for solving problems in infinite dimensions, then calculated corrections as the two also proved that humans only live in a three dimensional world.

After leaving Berkeley, Leonard obtained a faculty position at Caltech. After which, the young professor went on to receive two fellowships in theoretical physics, one in the United States and another in Germany. Once again receiving the honor and respect the young author and physicist deserved for working so hard as a student as an undergrad, masters and doctoral candidate.

In 2005, the author and physicist came full circle and returned to the California Institute of Technology faculty as a teacher. Mlodinow continued to write books while teaching physics until 2013, then once again left the university to write on a full time basis. Since that time, and the release of Subliminal, Leonard has gone on to write The Upright Thinkers: the human journey from living in trees to understanding the universe in 2015 and Elastic: flexible thinking in a time of change in 2018.




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