Friday 26 July 2013

Working In The Consumer Goods Industry

By Louise Adams


The fast moving consumer goods industry includes all sorts of products both food and non-food. Usually FMCG are purchased due to advertising and promoting by the manufacturer. These goods are usually found in supermarkets, hypermarkets, grocery stores and many more shops. Industry manufacturers are often exploring new ways in which to sell their goods. Every person in the western world uses fast moving consumer goods on a daily basis.

FMCG businesses are built on their brand names being recognized and sold in as many places as possible. The supply chain of consumer goods includes suppliers, manufacturers, logistical companies, warehouses, distributers, wholesales and many more. Careful marketing including advertising, promotional offers, free trials and television and internet marketing campaigns are required in order to run a successful consumer goods business.

Marketing is everything in this industry; therefore marketing staff are in demand. Whether you have previous marketing experience or are simply looking at beginning your career in a graduate role there will be specific areas of FMCG that will interest you more than others.

Whatever stage you are at in your career you are more likely to be successful if you work with a specialist FMCG recruitment firm. A recruiter can help in a number of ways such as; getting your CV noticed, acting as a go between when negotiating terms, showing you vacancies that you did not know existed previously.

Axis Search is a fast moving consumer goods recruiter. Axis Search can help you find a job in the industry today. Whether you are new to FMCG or have worked in the industry for years Axis will be able to help and advise you.




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