The business of fashion can be fun and fashionable, but it can also be very competitive if you are a retailer specializing in accessories. Indeed, it is challenging to separate yourself from the pack if most everyone is trying to sell the same things. But there is a way where you can stand out from the rest and that is through the creation of a fabulous store display that will entice consumers to choose your business above the rest.
Visual merchandising is essential for any retailer because this is one of the key factors that drive sales. No matter how much things you have placed in your fashion jewelry displays, people will not be interested if you have not executed it in the right way. Fortunately, these handy guidelines below will show you how you can easily win over clients with a good eye for accessory styling.
Start with a story. Working in the fashion business means that you have plenty of ideas to choose from, especially since the industry operates on a seasonal basis. Know what the trends are for the season and you should craft a visual story from them. It is more appealing to customers that you can be able to generate a compelling narrative with your merchandise.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Focus on what matters. You want your consumers to know that your store sells exactly what they want. As such, your visual presentations must highlight the star products that move sales quickly. Do away with items that will not generate interest to a potential buyer.
Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.
Say no to staying flat. Frankly, placing accessories on tables or pedestals is a lazy way to showcase your merchandise. Be more aggressive in your styling by using mannequins to get that wonderful 3D effect. This helps greatly as customers are highly visual when buying and they want to know exactly how their potential purchases will look when worn.
Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.
Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.
Visual merchandising is essential for any retailer because this is one of the key factors that drive sales. No matter how much things you have placed in your fashion jewelry displays, people will not be interested if you have not executed it in the right way. Fortunately, these handy guidelines below will show you how you can easily win over clients with a good eye for accessory styling.
Start with a story. Working in the fashion business means that you have plenty of ideas to choose from, especially since the industry operates on a seasonal basis. Know what the trends are for the season and you should craft a visual story from them. It is more appealing to customers that you can be able to generate a compelling narrative with your merchandise.
Keep it simple. Do not make the mistake of piling on whatever shiny and elaborate bling you have on stock. Showing off everything you have can potentially turn off buyers because they might be confused or too overwhelmed with choice. Pare down your selections and choose items that not only catch the eye, but are also your bestsellers.
Focus on what matters. You want your consumers to know that your store sells exactly what they want. As such, your visual presentations must highlight the star products that move sales quickly. Do away with items that will not generate interest to a potential buyer.
Shine a light. When trying to sell something pretty and something that glitters, great lighting is your knight in shining armor. Fashion baubles are best displayed when they are surrounded by strategically placed light sources. This will be most advantageous as people are naturally drawn to things that capture their eye.
Say no to staying flat. Frankly, placing accessories on tables or pedestals is a lazy way to showcase your merchandise. Be more aggressive in your styling by using mannequins to get that wonderful 3D effect. This helps greatly as customers are highly visual when buying and they want to know exactly how their potential purchases will look when worn.
Color your world. Say for example you are forced to sell really plain items that are not bestselling products and you need to move them. An effective way to achieve this goal is to display those items against a colorful setup. It will make them pop out and will catch the eye of passing consumers who may want to buy them.
Of course, there will always be trial and error when employing these tips so experimentation is key. Do not be afraid to try out different things and see which ones will serve your business best. Investing in a great visual display can only serve you better in the long run.
About the Author:
You can find a detailed review of the benefits of purchasing fashion jewelry displays online and view our selection of jewelry displays at http://hangerjewelinx.com right now.
No comments:
Post a Comment