Sunday, 22 December 2013

Using The East African Social Network Will Help Your Business Grow

By Eugenia Dickerson


The expansion of mobile telephony around the world has revolutionized communication possibly more than any other invention of the 20th and 21st centuries. People on the move are able to instantly communicate with each other and business or personal affairs can now be carried out on the fly. The development of smartphones has taken this one step further by allowing mass communication via the internet and social networking and people are now able to share their entire lives over the East African social network at the press of a button.

Africa is of course a little slower behind in the process due to the existence of certain unavoidable barriers such as funding and infrastructure. However this is no reason to give up hope. Things are getting better and some of the best options are here to help in that struggle.

Today in Africa there exist ten times as many mobile phones as there are landlines and sixty percent of the population has access to a mobile telephone. By the end of 2010 it was estimated that African users make up sixteen percent of the total number of worldwide Facebook users. However the largest social network in Africa is the South African based MXit which holds a massive 27 million users across the continent.

The primary reason for the existence of the internet and social networks is largely the provision and dissemination of information to any who seek access to it. Such information could be invaluable to less fortunate individuals who could make use of this information for improving education, health or even local and international news. Knowledge is power and access to the internet might even help to combat the spread of HIV and AIDS which is so rife across the African continent.

Looking for where to go and what to do in your city? Then visit the site's events page. Here users can view what is going on near them or even share their own events for others to see. This is the perfect medium for the casual onlooker searching for something to do on the weekend or even for business operators who want to advertise and gain support for their event.

Further than just social change, social networking allows many African businesses to connect to the global marketplace. Communication with buyers and sellers worldwide is important to the growth of any business entity. Africa has great potential to offer in terms of business and manufacturing and the outlet of the internet provides the perfect opportunity to get these goods into other countries.

The connections fostered with the rest of the world do not only provide for the export of goods but also allow for further investment into the continent. China has taken massive strides into investment by upgrading many of the continents transport infrastructure in exchange for a share of the massive natural resources that are available. This is important in a continent in which weak internal infrastructure is often a barrier to success.

So don't delay and sign up today. There's a whole wealth of information to be absorbed and shared on the internet and the East African Social Network is doing its part to facilitate this flow in a number of fun and dynamic ways. Whether for business or pleasure there are ways for everyone to benefit from a little networking in this day and age.




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