Monday 25 March 2013

There Are Things More Critical than Saving Money

By Jewell Trepagnier


When you begin your business, you have quite a lot to think about. You're anxious about how much money it is going to cost to accomplish everything. Your internet site is going to cost money. Buying promotion is going to cost money. Hiring a person to help you run things will probably cost even more money. You may be tempted to cut some corners. The basic fact is that, while it is important to figure out some ways that you could save some money, sometimes this kind of thing can even hurt you. You could easily get very hurt. The most significant thing you can do to put yourself at an increased risk is to violate copyright and intellectual property laws. Here are a handful of examples of this.

Stealing the design of someone's web page. Downloading a free theme or utilizing a cost-free website builder is one thing. Completely taking someone else's style, however, is not a good idea. Obviously the internet is vast and the likelihood that the original designer ever finds out about your thievery is small, but it doesn't mean you should chance it. If you love the design and want to use it for your own site, why don't you contact the designer and site owner and ask for authorization to either use the same design for your own site or to ask the designer how much to design something for you?

Putting up graphics and photos without authorization. Just because you discover a graphic or photo by carrying out a Google image search does not mean that that graphic or photo is a part of the public domain. Google indexes pictures and links back to the original internet site that displays it. This is acceptable. Posting the photo or graphic on your own web page before you get authorization from the proprietor or the creator, however, is a violation of copyright law. If the owner finds this, you may get sued. Always speak to the image owner first for permission to use the picture. You might wind up having to pay a little bit of money but it'll be worth it if you can push away legal action. If your finances are low, you can always hunt for free images or images released with the Creative Commons licenses that allow people to use images commercially. Those will be absolutely fine for the public to use.

Using someone's written content material. If you want to employ content that is not your own on your website, you'll want to make sure that you give credit to the original creator of the content. If you take the content from somebody else's website make sure you link to that site. This will help you get the first creator to like you. If you do not supply credit or backlinks to the original author, you can get in huge trouble for copyright infringement and intellectual property theft. You'll pay far more for the infringement than it could cost you to merely link to the original or even to hire someone to create the original content for you.

It's usually far better to be cautious when you are setting up your business. Sure you need to spend less but make sure that you are using legal means for those savings. When you don't, the cost you will be experiencing will be far more than it would have been otherwise.
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