Friday 21 December 2012

How Business Cards Printing Could Help Your Brand

By May Anne Sawyer


You meet some possible business contacts in a gathering, engage in some small talk, and are about to go your separate ways when you catch yourself breaching tradition: you realise you don't have any business card with you, and so you write your contact information at a blank piece of paper.

How You Can Boost Your Brand Via Business Cards Printing

This is probably the gravest sin to professional conduct you can ever commit. Business cards are your and your company's link to potential partners, clients, and just about anyone who may prove helpful to your company sooner or later, one way or another. Leaving them behind--or worse, not having any--cuts off possibly productive tie-ups.

In more ways than you could possibly count, your contact card is an extension of your company. It is important therefore to come up with business cards that are strong and accurate reflections of what your company is all about.

Business Cards Printing Along With Designing

This is where the subject of design enters the picture. Business card printing in Singapore is a dynamic field, with many firms providing personalised services for clients. The challenge then lies on how effectively you can design your card into a visually appealing marketing tool.

Printing firms are prepared to assist you with your design. However, if you prefer, you may also do this on your own and just have them in print. In handling your design, think of the elements of layout, content, and colour, probably the three most vital of all.

You are advised to use the company colour to your card. Since you're only working with a very small surface area in which to input your text, stick to the barest essentials: your full name, company name, position, contact numbers, email address, and business address. Put all these together in such a way that the contact detail stands out from the whole design and not overwhelmed by accessory elements. Back-to-back printing is also a great idea for those who want more space in which to input their text.




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